Eat with ease (EWE) in the fight against dis-ease!
Eat with Ease (EWE), founded by nutritionists, offers a healthy and delicious solution. Our disease-specific snack line and personalized diet plans make snack time enjoyable and healthy, while supporting your journey to health and wellness.
- Mumbai
- Tier -1
- SDG-3
- SDG-12
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Story
The idea for Eat with Ease started with an observation. Finding healthy and delicious snacks is a struggle. The options are either bland or loaded with hidden sugars and unhealthy ingredients. People wanted healthy choices but felt overwhelmed by the limited good options and reliable information.
As a nutrition graduate, I believe foods have the power to heal and nourish. I also witnessed the growing health challenges in India. Conditions like diabetes, high blood pressure, and PCOS were becoming increasingly prevalent, and I knew that diet played a crucial role. I felt a strong desire to do something about it.
I realized there was a gap in the market. People desired snacks that tasted good and supported their health and well-being. They needed convenient snacks for busy lifestyles and reliable guidance to make lasting changes.
That’s when the idea for Eat with Ease began. I wanted to create a company that would make healthy eating accessible and enjoyable for everyone. I envisioned delicious, real snacks that people could feel good about eating, along with resources and information to empower them to take control of their health.
Developing the right recipes, sourcing high-quality ingredients, and navigating the challenges of starting a business weren’t easy. It took time, effort, and dedication. However, the positive feedback from our customers and the growing need for healthier snack options fueled my passion.
Eat with Ease is more than just a snack company. It’s our mission to make a real difference in people’s lives. It’s about empowering individuals to make healthier choices, with one delicious bite at a time, and contributing to a healthier India. It’s about making healthy eating easy, enjoyable, and sustainable. Support Eat with Ease and help us make a big impact.
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Problem
Problem - A total of 101 million people in India, about 11.4% of the population, suffer from diabetes.
- Lifestyle diseases like diabetes, high blood pressure, and PCOS are rapidly increasing globally and reaching epidemic proportions in many countries, including India.
- According to the World Health Organization (WHO), the total annual number of deaths from lifestyle diseases like diabetes, high blood pressure, and PCOS will increase to 55 million by 2030.
- Existing snacks in the market fail to provide the healthy essential nutrients for managing lifestyle diseases.
Solution
Solution Delicious, nutritious, and sustainable snacks produced from regional ingredients, tailored to diverse dietary needs + a diet plan. We believe in delivering holistic care for overall health improvements.
Market & Growth
Market & Growth TAM – 728 Million, SAM – 101 Million, SOM – 30.3 Million based on India Snacks Market Report. The ICMR-INDIAB Study: Results from the National Study on Diabetes in India | Journal of the Indian Institute of Science (springer.com)
Business Model
Business Model B2C sale of nutritious snacks, and diet consulting fees via social media,and ecommerce website.
Competitors
Competitors - ProCal Bites (Laddoos/Energy Balls)
- Unique: Only bone-health snack; no protein powders/additives
- Eat With Ease: ₹65 for 33 g
- Competition (Cinnamon Kitchen): ₹70 for 33 g
- Unique: Only bone-health snack; no protein powders/additives
- NutriCrackers (Namkeen)
- Unique: No maida or artificial additives
- Eat With Ease: ₹100 for 100 g
- Competition (Prime Foods): ₹137 for 100 g
- Unique: No maida or artificial additives
- Hormone Balancing Bar (Bars)
- Unique: Millet-, seed- and nut-based; additive-free
- Eat With Ease: ₹80 for 52 g
- Competition (The Whole Truth Foods): ₹120 for 52 g
- Unique: Millet-, seed- and nut-based; additive-free
- Blood Builder Chocolates (Chocolates)
- Unique: Superfood blend (halim seeds, moringa, dark chocolate)
- Eat With Ease: ₹300 for 228 g (30 pcs)
- Competition (VeaChoc): ₹580 for 228 g (30 pcs)
- Unique: Superfood blend (halim seeds, moringa, dark chocolate)
USP
USP - Created by a nutritionist with 5 years of real world expertise.
- Every ingredient is chosen after careful research, keeping in mind its impact on the body.
- Backed by research and evidence- healthy, nutritious snacks you can trust.
- Designed with you in mind – innovative, and consumer-centric.
Target Audience
Target Audience - Millennials (ages 25-40)
- Individuals with specific health concerns, such as diabetes, prediabetes, obesity, high LDL cholesterol, heart disease, bone health issues, anemia and PCOD/PCOS
- Fitness enthusiasts.
- Families seeking to eat healthy and nutritious food.
The team consists of 2 members;
- Fashtana Khan- Founder & Nutritionist | M.Sc Foods, Nutrition and Dietetics.
Believing in good work leads to great outcomes. Pays close attention to quality and wants to create the best quality products and services.
- Dr. Veena Yardi- Mentor | Ph.D; 42 years of teaching experience in Food Science & Public Health Nutrition.
The Indian population’s health is at stake. With 101 million people suffering from diabetes and rising rates of high blood pressure, PCOS, high cholesterol, and other diet-related diseases, the need for healthy food is urgent. As a nutritionist, I am driven to address this growing health crisis. I believe a healthy diet is a right, not a privilege, and everyone deserves access to nutritious and delicious food.
Eat with Ease is committed to making a difference by providing clean, nutritious snacks and personalized diet plans. We’re not just selling snacks; we’re empowering individuals to take control of their health and make positive changes with one delicious bite at a time.
This project directly contributes to three UN Sustainable Development Goals: Good Health and Well-being (SDG 3), Responsible Consumption and Production (SDG 12), and Reduced Inequalities (SDG 10). We are building a healthier India, one person at a time, one snack at a time. Join us in our mission to make a tangible impact on national health.
The total fund required for this project is ₹1,50,000.
Hi, Our Donars
The two products, ProCal Balls and Your 5 PM Snack are revenue-positive and have received favorable reviews from our pilot 20 customers, who loved the taste and healthy composition.
The ₹21,000 prize money won at the National level Business Idea Competition by DPurpose Foundation was beneficial for our progress, and we’re now seeking further investment to expand our reach and positively impact more lives.
Further, our presence at the Jaihind Entrepreneurship Summit, Nirmala Niketan College, and other successful pop-up stalls has significantly increased our visibility and connected us with our community.
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Frequently asked questions
We ensure every dollar goes directly towards our programs and initiatives, with a focus on maximizing impact. A small portion covers essential operationa.
We ensure every dollar goes directly towards our programs and initiatives, with a focus on maximizing impact. A small portion covers essential operationa.
We ensure every dollar goes directly towards our programs and initiatives, with a focus on maximizing impact. A small portion covers essential operationa.
We ensure every dollar goes directly towards our programs and initiatives, with a focus on maximizing impact. A small portion covers essential operationa.
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